A GS1 GTIN™ is helpful for both sellers and for marketplaces.
Using GS1 GTINs™ when selling your product online will increase your chance of sales by providing better product visibility, a better buying experience and more efficient operations.
The main advantages and benefits of using GS1 GTINs™ for online sales are:
- Meet the requirements of marketplaces using GS1 GTINs™.
- Drive more traffic to your products with better visibility on Google and other search engines. Speed up the listing process for your products.
The GS1 GTIN™ offers many other advantages: as it used in all sales channels globally, it helps the expansion of your business across multiple channels, marketplaces, physical retail stores, locally and internationally.
We also keep the numbers in our GS1 database accessible to everyone through Verified by GS1 (https://www.gs1.org/services/verified-by-gs1/). Anyone can check if your GS1 GTIN™ is linked to your company and/or product and that's exactly what many marketplaces do before they authorise your product for listing.
From the consumer's perspective, a GS1 GTIN™ improves the buying experience, makes products easier to find and reduces the risk of receiving the wrong product.
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