1. More space for marketing on the packaging, as the barcode is up to 50% smaller.
2. Optimization of category management in the case of loose fresh produce, such as fruit and vegetables: by giving each individual item its own GTIN encoded in a GS1 DataBar symbol, it is possible to keep more detailed sales statistics.
3. Improvement of service levels at the self-scanning checkouts as all products will have a barcode.
4. The barcodes on the shelves can be reduced in size.
5. Special offers can be started and finished more quickly.
6. Stock reductions for manufacturers.
7. Expiry date management: Improvement of product quality guarantee (it is possible to prevent the sale of products that have passed their expiry date).
8. Automatic markdown at the Point-of-Sale: quicker service at the cash register during special offers on perishables. The cash register is able to calculate automatically on the basis of the best before or expiry date whether or not the price of a product should be discounted.
9. Tracking and tracing of more individual retail trade items.
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