A GS1 GTIN™ is a unique, global, verifiable product identifier issued by GS1 used to uniquely distinguish your products. It's the number found under a product barcode's black and white lines.
GS1 GTINs™ vary in length depending on the type of product. Some GS1 GTIN™ formats are more common in some countries.
Here are the different GS1 GTIN™ formats you might encounter. Note that all formats of GS1 GTIN™ are usually accepted by all marketplaces and retailers around the world:
- GTIN-12 is also called UPC. It's a 12-digit number mostly used in North America
- GTIN-13 is also called EAN or JAN. It's a 13-digit number mostly used in Europe and rest of the world.
- GTIN-14 is a 14-digit number used for cases and packaging
- GTIN-8 is an 8-digit number used for smaller-sized items.
- ISBN is a 13-digit number used for books.
- ISSN is a 13-digit number used for “serial publications" like newspapers or magazines.
Interested in learning more? Watch the YouTube video from GS1 'What's the difference between GTIN™, EAN, UPC and barcode numbers?': https://www.youtube.com/watch?v=lRsiVT-ckjI, or the YouTube video from Amazon:https://youtu.be/l48wTLrtNWM.
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