Many marketplaces (and retailers) require a GS1 GTIN™ to sell products online.
If you are a product's brand owner or manufacturer, many marketplaces and retailers will require you to get a GS1 GTIN™ from GS1.
If you are reselling or distributing a product, many marketplaces and retailers will require you to provide that product's existing GS1 GTIN™. To do that, you may need to contact the product's brand owner or manufacturer and ask them.
Marketplaces rely on GS1 GTIN™ to manage their product catalogues, enrich product data and detect counterfeit products. Marketplaces have found that requiring GS1 GTINs™ ultimately enhances the customer experience and drives traffic to your products.
The GS1 GTIN™ is unique and it is searchable in Verified by GS1 (http://www.gs1.org/verified-by-GS1), the publicly accessible GS1 global database that is used and trusted by many marketplaces around the world to verify the identity of the product you want to sell.
If a marketplace or retailer is asking you to indicate a GS1 GTIN™, contact your local GS1 Member Organisation: https://www.gs1.org/contact
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