"The world is asking for more transparency and better product information.”
The original barcode has revolutionised commerce for 50 years. Over 1 billion products carry a GS1 barcode today and it is scanned 10 billion times each day. The original barcode has a limited capacity to carry information and that’s why GS1 is supporting industry to transition to the next generation of barcodes, such as QR Codes powered by GS1 and the GS1 DataMatrix.
- Consumers demand transparency on where products come from, how they’re made, all kinds of nutritional aspects and their environmental impact.
- Regulatory bodies are also driving this shift, requiring businesses to provide access to more data about product sourcing, ingredients, and sustainability.
- Retailers are also looking into ways of being more efficient and sustainable—QR Codes powered by GS1 and the GS1 DataMatrix can streamline supply chains by improving traceability, reducing waste, and enhancing inventory management. But at the same time maintaining efficiency and accuracy at their points of sale.
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