How will the transition to 2D barcodes impact the global retail ecosystem, both large corporations and smaller businesses?

"GS1 is working with industry to ensure that the shift is inclusive for business of all sizes by providing support and guidance meeting businesses where they are."

• Global corporations stand to benefit from enhanced traceability, real-time inventory data, and personalized marketing opportunities.
• Smaller businesses will see lower operational costs and better customer engagement, especially as QR Codes streamline processes like returns and recalls.
• Like we have been doing for the last 50 years with the traditional barcode, GS1 will continue to support and partner with companies of all sizes so they can leverage the benefits of GS1 standards, and now the next generation of barcodes.