The creator or manufacturer of a product assigns its GS1 GTIN™.
To sell a product created or manufactured by another company, you must use the existing GS1 GTIN™ that has been assigned to that product. If you don't know a product's GS1 GTIN™, you should contact the product's supplier or manufacturer to find the GS1 GTIN™ for that product.
If the product does not yet have a GS1 GTIN™, you may assign a GS1 GTIN™ to it.
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