What’s next for the QR code? How might we see it evolve further?

Modified on Wed, 8 Jan at 9:37 AM

“The future of QR Codes lies in further integration with real-time data, enabling dynamic pricing, personalised offers, streamlined product recalls and potentially, even Augmented Reality (AR) experiences”


  • QR codes could trigger interactive content that enhances customer engagement. Imagine, for instance, scanning a code on a bottle of wine and opening an AR video showing the vineyard where the grapes were grown or offering pairing suggestions.
  • QR Codes could evolve to include augmented reality (AR) experiences, offering consumers more immersive ways to interact with products.

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